SEO/SEM and Analytics:
What is a Search Engine Optimization (SEO) & Social Media Optimization (SMO)?
Search Engine Optimization (SEO) is a technique which optimizes your website and makes it come up at the top in the search results of major search engines like Google, Yahoo and Bing.
Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using several social media outlets and communities to generate viral publicity.
Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. SMO is like SEO (search engine optimization) in that the goal is to drive traffic to your Web site.
Why do I have to implement SEO & SMO?
Where most the world is conducting business online today and it is essential for organizations to be on the top of the search results when prospective clients are searching for related products or services. SEO drives and draws highly targeted visitors to your website for them to know about your products or services. It is important to continuously review the optimization of your website.
Microexcel provides exclusive services on SEO/SMO (Social Media Optimization) which helps your business successfully bring in more organic traffic to your website.
When we talk about Analytics, we have very good knowledge on latest industry analytics tools and implemented on our customer’s website. And integrated the analytics tools for many mobile apps.
- Google Analytics
- Adobe Analytics (Omniture)
- Open web Analytics
- Flurry (For Mobile Apps)
- Appsflyer (For Mobile Apps)
Search Engine Marketing (SEM) & Social Media Marketing (SMM) are the terms that describes the use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, LinkedIn, Facebook, Flickr, Wikipedia, YouTube and others.
The major factor to be considered for above all is “UNIQUE CONTENT”
SEO Process Includes
- Competitive Analysis
- Web Analytics
- Google Analytics
- Online Reputation Management – (Pushing website’s positive content to the top of Google’s search results page while pushing down negative results)
- Local Search Marketing
- URL Restructuring
- Social Media (Twitter, Facebook, YouTube, Digg, Google+, LinkedIn, etc…)
- Site Code & Content Enhancements
- Image Optimization
- Content Optimization
- White Hat Link Popularity Development
- Google Ad words Consulting
- Reporting System
- Initial Ranking Report
- Weekly Report
- Monthly Roadmap
- Google Webmaster Report
- Google Analytics Report
- Monthly Report
Our SEO Approach
Microexcel’s SEO team will review your website, an initial audit report of your website or portal would be generated and guide you in a very systematic way to get the desired search engine results. We provide you a complimentary SEO report to help your teams better understand your current rankings.
Benefits of SEO
- Quick ROI (Return on Investment)
- An increase in the quality of search engine traffic
- Increase Band Awareness & Visibility
- Cost Effective
- Long-term positioning and returns
- Finds customers globally
Consumers today are tired of seeing, hearing or reading advertisements that are continuously being fed to them in all forms of media. This constant, one-way bombardment renders their messages ineffective by immunizing consumers to the very information marketers are seeking to provide them with.
Microexcel can help you provide new experiences and interactions for your customers to drive loyalty for the brands and products they love.
To do this we will utilize disciplines like:
- Social Media Marketing & Campaigns
- Mobile Marketing
- Experimental ads
- Digital Marketing
- New Media Marketing
- Online Reputation Strategy
To know more about our Interactive Services, please contact us at firstname.lastname@example.org or call us at 201-866-6789.