Microexcel® Announces Acquisition of Customer Dynamics

Portfolio of Software-as-a-Service Customer Relationship Management solutions to be expanded with strategic acquisition

Secaucus, NJ and Salt Lake City, UT (August 24, 2017)Microexcel®, a global provider of technology solutions and services, today announced it has acquired Customer Dynamics, a leading professional services organization with headquarters in Salt Lake City, Utah, that provides Software-as-a-Service (SaaS) solutions to improve the Customer Experience (CX) and Agent Experience (AX) at contact centers. With the acquisition of Customer Dynamics, Microexcel looks to expand its reach within the growing contact center and business process outsourcing industry segments by offering innovative, cloud-based, SaaS solutions for Customer Relationship Management (CRM).

Digital transformation seeks to streamline business process and enhance user experiences across all levels leading to greater customer loyalty and bottom line profitability. The cloud-based SaaS solutions, provided by Customer Dynamics, not only enhance the experience, but strengthen the overall one-on-one relationship with the service agent and the customer. As a Microsoft and inContact partner, Customer Dynamics provides expertise in consulting, implementing, and supporting Contact Center and CRM software solutions that specifically improve the contact center agent’s experience.

“Microexcel’s Microsoft practice has extensive experience around Microsoft Cloud productivity suite of products and the acquisition of Customer Dynamics for its CRM vertical expertise will add to the strength of our services and solutions portfolio,” said Geoff Obeney, COO of Microexcel.

“We are thrilled to be part of the Microexcel organization and look forward to growing the SaaS based CRM portfolio of solutions,” states Ryan Redmond, CEO of Customer Dynamics. “Providing real-time information of customer history with purchases, buying patterns, and past complaints as an example only helps the agent become more informed, empowering the agent to become proactive instead of reactive to the customer’s needs. This is a game changer in how relationships are established with a brand and how brand loyalty can be measured. We are excited to bring this expertise to Microexcel.”

In the near term, both organizations plan to focus on executing a smooth transition of the acquisition. Customer Dynamics will operate as a division of Microexcel and will update its corporate identity to be recognized as Customer Dynamics, a Microexcel Company.  The leadership and existing staff will remain within the Customer Dynamics division and continue to operate independently.

About Microexcel

Microexcel Inc., is a global leader in providing innovative and comprehensive software solutions and services. Founded in 2001, Microexcel merges people and technology to deliver the most value and return on investment for customers. With headquarters in Secaucus, NJ, and offices worldwide, Microexcel provides full services and support to clients in the areas of Microsoft, SAP, Quality Assurance and Testing, IT Infrastructure, Open Source/Liferay, Staffing, and Interactive Services. Microexcel is ISO 27001:2013 and ISO 9001:2015 certified and is also a New York and New Jersey state Certified Minority-Owned Business Enterprise.

About Customer Dynamics

Customer Dynamics provides software, professional services and cloud solutions to improve the Customer Experience (CX) and the Agent Experience (AX). Customer Dynamics has proven methodology and technology to promote the growth of relationships and to produce results. At the company’s core is the effective use of Customer Relationship Management (CRM), office productivity (Office 365) and Contact Center as a Service (CCaaS) to build cohesive, comprehensive, and fully integrated contact center solutions.

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